Skin Care World

WHAT IS IT?

Skin Care World is a comprehensive, yet easy-to-use, Web site that aims to help educate people of all ages about Atopic Eczema. It also supplies tips on managing the condition with a 'wet wrap regime'. It is generally light-hearted, especially in the kids' areas, but with solid facts and information backing it up.

WHO IS IT FOR?

The site targets many groups involved in some way with Atopic Eczema, whether it be children, teenagers, adults or healthcare professionals. Sufferers, their parents or partners, and medical professionals are all catered for.

WHAT'S THE SITE LIKE?

The Web site comprises seven areas, each generally aimed at a different group. Great care has been taken to make it a safe environment for young people.

Pharmacy – designed for consumers, pharmacists, healthcare professionals and GPs with all the product information on Tubifast and Epaderm 'wet wrap regime' skincare products.

Town Hall – Meet the town council and ask them questions.

School – the place where school kids can find competitions, prizes, puzzles, online games and cartoon characters, at the same time learning about Atopic Eczema and its treatment.

Library – visit here to link and download info, case studies and in-depth articles about Atopic Eczema.

Community Centre – the place for discussion for sufferers, carers and advisors.

Noticeboard – highlights the new content on the site at a glance.

Mölnlycke Health Care has tried not to overpower the visitor with brand messages, and the product information is confined to relevant areas of the site.

Within weeks of the January 2004 launch, feedback was extremely positive from all users, and the site has just won the Silver award for Best Informational Consumer Website 2004 in the Summit Creative Awards.